Privacy Policy
Our Privacy Policy
Last Updated: September 24th, 2020
We may obtain personal information about you from various sources. We may collect this information when you provide it on our site, our social media platforms, our social networking or mobile applications, or at one of our events. Our products are available for sale in many department stores. Personal information collected in these department stores is not provided to us. This Privacy Policy does not address any data collection at our retail partners. When you visit this site, our social media platforms, or our social networking or mobile applications, we may also collect certain information by automated means, using technologies such as cookies, web server logs and web beacons.
You may choose to provide personal information to us in a number of ways, such as when you participate in an offer or promotion, or when you make a purchase on our site. The types of personal information you may provide to us includes:
- Contact information (such as name, postal address, email address, and mobile or other phone number)
- Age and date of birth
- Gender
- Username and password
- Nickname / Screen name
- Payment information (such as your payment card number, expiration date, delivery address, and billing address)
- Contact information for friends or family you would like us to send a message to on your behalf (please ensure that you only submit contact information of individuals with whom you have a personal or family relationship and who would want to receive messages from you)
- Content you provide (such as photographs, videos, reviews, articles, survey responses and comments)
- Information provided to us by social networks or mobile applications when you visit our social media platforms or use one of our social networking or mobile applications (such as your name, profile picture, likes, location, friend list and other information described when you connect with the social networking application, and your geo-location details when using one of our mobile applications)
HOW WE USE THE INFORMATION
We may use the information you provide to:
- Send you promotional materials or other communications
- Provide services to you and operate features on our site
- Process your payment and/or gift card transactions
- Create and manage your online account
- Chat with you or respond to your inquiries
- Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offers
- Operate and communicate with you about our social networking or mobile applications
- Operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions)
- Comply with applicable legal requirements, relevant industry standards and our policies
We also may use the information in other ways for which we provide specific notice at the time of collection. The information collected is necessary for the purposes set forth above. Without this information, you may not be able to take advantage of some of our products or services.
When you visit this site or our online advertisements, or use one of our social networking or mobile applications, we collect certain information by automated means, using technologies such as cookies, web server logs and web beacons.
Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies you may not be able to use all of the features of our website. To edit your cookie settings, click here: Cookie Settings In conjunction with obtaining information through cookies, our web servers may log details such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone in which your device is located. The web server logs also may record information such as the address of the web page that linked you to our site and the IP address of the device you use to connect to the Internet. To control which web servers collect this information, we may place tags on our web pages called "web beacons." These are computer instructions that link web pages to particular web servers and their cookies.
We may use third party web analytics services on this site, our social media platforms, or our social networking or mobile applications, such as those of Adobe Site Catalyst and/or Google Analytics. The service providers that administer these services use technologies such as cookies, web server logs and web beacons to collect information (such as IP address) and use that information to help us analyze how visitors use the site: You may deactivate the ability of these analytics services to analyze your browsing activities on this site. To exercise your choice with respect to their collection of information on this site: For Adobe Site Catalyst, please click here. To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at http://tools.google.com/dlpage/gaoptout?hl=en. To learn more about privacy and Google Analytics please consult the Google Analytics overview provided by Google at http://www.google.com/intl/en/analytics/privacyoverview.html.
We also may contract with third-party advertising networks that collect IP addresses and other information through the use of cookies, web server logs and web beacons on our websites and emails; on third-party websites and emails; and on our advertising placed on third-party websites. They use this information to provide advertisements about products and services tailored to your interests (including for companies not affiliated with us). You may see these advertisements on our websites and other websites. This process also helps us manage and track the effectiveness of our marketing efforts. To learn more about these and other advertising networks and their opt-out instructions, click here.
We may use the information collected through automated means on this site to deliver personalized content, improve our site, and product and service offerings, for market research, data analytics and system administration purposes, such as to determine whether you've visited us before or are new to the site, and for compliance with our legal obligations, policies and procedures, including compliance with relevant industry standards and the enforcement of our Terms and Conditions. We also may use the information in other ways for which specific notice is provided at the time of collection.
We do not rent lists, or sell or otherwise disclose personal information we collect about you, except as described here. We may share your personal information with: Service providers who perform services on our behalf based on our instructions. We do not authorise these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfil orders, and provide web hosting and marketing services.
Other third parties with your consent (e.g., some of our Facebook applications may share information collected through those applications with your Facebook friends or other Facebook users)
In addition, we and our affiliates and other service providers in Canada and the US may disclose information about you if required or permitted to do so by law or legal process, including (i) to law enforcement authorities or other government officials, or (ii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.
We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.
We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as specified below.
Email Opt-Out You can at any time tell us not to send you marketing communications by email by clicking on the unsubscribe link within the marketing emails you receive from us or by contacting us as indicated below.
Social Networking Application Opt-Out To remove or delete our apps from your social networking account, follow the instructions from the social network Facebook https://www.facebook.com/help/?faq=170585223002660 provided by the Facebook Help Center.
Geo-Location Information When you use one of our mobile applications, you may be asked for your geo-location. You may choose not to share your geo-location details by adjusting your mobile device's location services settings. To decline from sharing your geo-location details, follow the instructions on your mobile device on changing the relevant settings; otherwise, please contact your service provider or device manufacturer.
Withdrawing Consent You may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information. We will apply your preferences going forward within a reasonable amount of time. In some circumstances, withdrawing your consent to our use or disclosure of your personal information will mean that you cannot take advantage of some of our products or services.
Reviewing, Updating and Modifying Personal Information Subject to applicable law, you have the right to request access to and receive details about the personal information we maintain about you, update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. You may request to review, change or delete your personal information by sending an email to info@birchaccessories.ca.
We may transfer the personal information we collect about you to affiliates and service providers in countries other than the country in which the information was originally collected, including the United States. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Policy.
Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites' content, any use of the sites, or the privacy practices of the sites.
Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites' content, any use of the sites, or the privacy practices of the sites.
This Privacy Policy may be updated periodically to reflect changes in our personal information practices. We will post a prominent notice on our website to notify you of any significant changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated.
If you have any questions of comments about this Privacy Policy or if you would like us to update information we have about you or your preferences, please contact us by email at info@birchaccessories.ca.